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 In 1970, Parah went on to transform swimwear fashion with its ever-attentive approach to the changing trends such that it always kept one step ahead of the market. In the present day, the umbrella brand Parah consists of 14 labels that are a result of its 53 years of diligent research, impassioned work, and an untiring zeal for creativity. 

Edda Paracchini Piazzalunga, Parah’s founder, gave the reins of the company to the next generation with the intent and hope of offering its esteemed female clientele carefully developed garments and intimates with a craftsman-like attention to details. 

All Parah lingerie and garments are 100% manufactured in Italy to ensure top quality and worksmanship. A great deal of importance is given to the producing of such styles that bring soft comfort and elegant fashion together. The Parah team is known to be devoted to choosing the most luxurious and technically advanced materials, patterns, and detailing to create a line-up of refined and persuasive lingerie year after year!
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Designer bridal lingerie includes the lingerie that will be worn under the wedding gown and bridal nightwear that is intended to be worn at night, when you are alone. Some women get designer bridal nightwear as shower gifts, while others prefer to select their own. At Straps and Strings, you can buy sexy lingerie for the wedding ceremony and the wedding night at discount prices.


When selecting bridal lingerie that will be worn on your wedding day, consider fit and comfort. Sexy lace bras will make you feel feminine and alluring, but should also provide the support you need and be comfortable enough to last throughout the ceremony and reception. We have sexy lace bras in a wide range of styles, so you can find something that will work with the cut of your gown.


After the reception is over, the guests have gone home, and you are alone, it is time to pull out sexy bridal nightwear. We have a large selection of designer bridal nightwear, including designer bridal nightwear, sexy lace bras, panties, corsets, bodies, and accessories. We have enough variety in lingerie for honeymoon to satisfy the preferences of every bride.