Elizabeth Hurley has proven that it takes a diva to make a diva. The lady who has bedazzled men and women alike the world over took on the garb of a beachwear designer to ensure that glamour remained an intrinsic part of every woman’s life. Relying on the soon-to-become signature oomph, cuts and gold chain embellishments, Elizabeth Hurley revved up her first beach collection consisting of twenty-one pieces in 2005. As a result, Saks customers in the US, Harrods customers in the UK and Hurley fans worldwide got themselves access to a fresh, exotic, artistic combination of swimsuits, bikinis, sarongs, tops, skirts, pants, sun hats and beach bags.

Being a keen traveler and a model, Hurley had ample opportunities to go to exotic destinations around the globe. As a result, her inspiration for the beachwear draws from the cool and rainy England where she lived as a child, and gradually moves on to the balmy locales like St. Barth's, St. Tropez and Bali where she grew up. Apart from that, Austrian painter Gustav Klimt (1862-1918) is one major creative influence that inspired Hurley creations.