German Brand Belly Cloud is a niche lingerie brand much celebrated for its elastic functional underwear that continuously and consistently strives to keep high standards of quality and innovation concepts. Founded in 1947, Belly Cloud enjoys the tag of a family-owned business in 2nd and 3rd generation. Besides brand Belly Cloud, the group also runs a private label collection.

The figure contouring Belly Cloud shapewear intimates are produced in Belly Cloud’s Italian production sites by making use of high quality yarns on seamless knitting machines. As a result, all Belly Cloud products are mostly seamless, close-fitted and are very discreet apart from being particularly comfortable and exceptionally functional. The highly elastic spandex fibres deserve a special mention.

Belly Cloud is also credited for manufacturing textiles and clothing from an ecological point of view. Belly cloud believes that its customers are privileged to enjoy wearing innerwear which is both safe and dependable. Keeping in tune with that, Belly Cloud takes deep pride in holding the Oeko-Tex Standard 100 certification, which ensures that there is no health risk involved for those who wear the Belly Cloud products. The paisely push-up high briefs from Belly Cloud have especially garnered a lot of popularity for bringing fun and style to shapewear courtesy the printed patterns and the choice of colours.